2023…..the year that was…..
On the professional front:
I couldn’t have asked for a more smashing and professionally satisfying inaugural year in a new career direction!!! Thank you for making it that way for me!!
Vegan marketing consulting: Strategically satisfying 1st year
- 1 exhilarating Jury role
- 1 massive long term project (Vegan India Conference)
- 7 short term projects
- 15 thought provoking brainstorm sessions
Content creation: Creatively satisfying lead generation
- 1 much needed brand makeover
- 12 in-depth, long form, intensively researched content pieces as a guest creator
- 23 insightful vegan marketing newsletters
- 100 Instagram reels researched, scripted, shot and edited on topics of vegan marketing and veganism resulting in 95% growth in inbound inquiries
- ~300 practical, actionable Linkedin posts + 2321 thoughtfully crafted comments (majority of them) resulting in 82% growth in inbound inquiries, 76% growth in Linkedin Followers, 947.7% growth in impressions…..
Vegan influencing: Spreading the message
- 9 creatively inspiring Instagram brand partnerships as Vegan Influencer
- 39 vegan-friendly restaurants reviewed under the signature “Will a vegan go Happy or Hungry” series on Instagram (you can check them under the highlights on my Instagram profile)
- 55 vegan F&B (including 2-3 vegan beauty) products reviewed truthfully on Instagram
Upskilling and learning: Why ever stop learning?
- 8 paid courses purchased, 3 completed, others WIP
- 5 offline conferences participated in
- 7 webinars/ webinar series participated in such as The Art of Raising Funds
On the personal front:
- 2 Career Conclaves compered for ~250 underprivileged girls in partnership with Kshrujan Foundation. E.g. below
- 8 distinct coffee beans tried
- 73 books read, of which only 4 were non-fiction (One of my slowest reading years in recent times). Gotta catch up, right?
- Richer by 1 brand new, tiny little nephew!!
And that’s a wrap!!
You might want to check out my learnings from this power-packed 1st year as The Vegan Marketer. In all probability, they would be as relevant and interesting to you as they were to me.
How was your 2023? What was the one thing that made the year worth it for you? You can reply to me in the emails. I promise I reply to every reply 🙂
Happy 2024, my dear vegan/ vegan-curious friends.
Should you want to talk, I am just an email away. You know that, right?