Vegan First
Planning to study in the UK? College menus are getting more vegan-friendly
Are you keen to study in the UK? Don’t worry about finding vegan or vegetarian food over there anymore! Colleges across the United Kingdom are shifting to plant-based and vegan-friendly menus.
Are plant-based meats really dying, or are these alternatives actually taking off?
The entire plant-based community was shaken awake by a controversial article. What happened? What triggered the community to come together and fight back? Is the alternative protein industry going to last? What does the future look like for it, especially in India? Read all this and more in this article.
Why is the B2B segment the current favorite of plant-based meat brands?
If you are a new player or a startup in the meat alternative industry, which segment should you focus on in today’s times? B2B HoReCa segment, B2C or D2C? What are popular players in this sector doing? Find out all this and more
8 Crucial Factors for launching a successful vegan restaurant in India
As per a recent IMARC report, during the years 2022–2027, the vegan food market in India is anticipated to grow at a CAGR of 11.32%. If you are planning to launch a vegan restaurant to capitalize on this growing segment, you must keep 8 unmissable factors in mind to ensure its success, as recommended by industry experts.
ET Brand Equity
The secret to becoming a beloved brand
The conventional USP is Unique Selling Proposition. It is a critical element of marketing. Enough and more has been written about its importance. But aren’t there times when, despite a very clear and distinct USP and 4Ps of marketing, the brand is just not getting the customer love it is hoping for?
Can controversy actually create community? Ask the “plant meat” industry
The author addresses a controversy sparked off by a Bloomberg article from mid-January, around the plant-based meat industry.
Are contests still the most effective tool for customer engagement? Or have they undergone an upgrade?
Good Marketers, Think Twice Before You Use This Marketing Strategy
Prank Marketing is not really new. Until recently, brands played pranks on consumers mainly on April Fool’s Day. That way, most consumers knew it was a prank. What’s new is its use beyond April 1st. E.g. to make an announcement at the end of the year. Some might call it a ‘gimmick or tactic’ and not a strategy.
“Give me your gadget!” Say electronics brands
Brands in the electronics, electrical space, have a new layer to After Sales. It’s called EPR (Extended Producer Responsibility).