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Become the obvious choice for consumers
with marketing that’s beyond the obvious

Hi! I am Jinal Shah
I am the Marketing Consultant that helps unlock
hidden marketing opportunities for vegan products.

As seen on

2
TEDx
Talks

17+ yrs
Marketing Career

20+
Industries Worked

50+
Brands
Worked

600+
Marketing ideas

Brands I’ve Helped

As a Marketing Consultant or Vegan Influencer

Marketing Audit

Identify gaps and hidden wastage in your current marketing

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Innovation and Trend Research

Stay ahead of competition

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Fresh, New Ideas

Reach wider audience within same budget

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Kind words from clients

“Jinal helped me transform my website into a powerful representation of my work and values. As a Vegan mountaineer, Nutrition & Fitness coach, and Speaker, I needed a site that could effectively communicate these diverse aspects of my career. She helped me create a focused home page layout that perfectly captures the essence of my services in addition to retaining portions about my story and my background. The new website design not only looks great but also makes it easier for my audience to understand and engage with what I offer.

What impressed me most was Jinal’s collaborative approach and her ability to listen. I shared my thoughts through WhatsApp audio notes – explaining my current work, my life, and my frustrations with the existing website design. From these conversations, Jinal was able to extract the essence of what I needed. Working within my constraint of not wanting a complete website overhaul, she created a thoughtful, temporary solution that gives my website clear direction and purpose. She transformed my scattered thoughts into a focused, effective layout that truly represents who I am and what I offer.

If you’re looking for a marketing professional who can elevate your online presence with clarity and purpose, I highly recommend Jinal.”

Kuntal Joisher

World’s 1st vegan to climb Mt. Everest twice

“Jinal takes an extremely personalised and a professional approach to understand the pain points faced by the brand. Her ideas post that, reflect a strong understanding of customer engagement, seller collaboration, and innovative marketing tactics, which comes from her specialised experience in understanding the TG.”

Swayam Doshi

Founder, Suspire

“Thank you, Jinal, for your invaluable insights and feedback. Your analysis provided me with a clear understanding of what’s working well and offered practical strategies for further enhancing and growing my page. I truly appreciate your expertise!”

Khushi Goyal

Vegan Food and Menu Consultant, Vegan Solutions and Vegan Way Out

“Hi Jinal,
Just wanted to share how value creating I found the brainstorming session with you 😊
It helped me understand quite a lot of basics and foundational things in which my brand need course correction.
I also really appreciate your thorough research into my industry and all the resources you shared and continue to share with me.
I felt like I’m speaking openly to a friend and all the advice was really relevant yet heartfelt.
Thank you so much and I will continue seeking more guidance once I have implemented the suggestions given in session 1.
Thank you! Love and hugs 🤗”

Bhavna Kapoor

Founder, Healthnut By Bhavna Kapoor

“Dear Jinal, It was a great and fun time to work with you. Your non linear thinking really helped to establish very broad and long run perspective for my brand. What I really liked about you is, even though you not being into this segment for quite a long, your decade of marketing experience easily moulds in any sector. It’s really gonna help in the coming time and we gonna have many more such brainstorming sessions very soon. Cheers !!!
Lots of love and regards.”

Akshay Borhade

Founder, Vegan Culture

“Jinal has the perfect combination of professional work ethics and creativity-ideal requirements for the kind of work our brand WhiteCub needs. She is keenly observing our plant based industry trends and this is another reason why one should work with her.”

Sonal

CEO, Whitecub Vegan Foods

“Jinal has been an absolute delight to work with every time we worked on a project together. She was a valuable team member at Unilever – she helped build & sustain a content hub across channels. Her marketing services were recently put to great use for my start-up, By The Boutique, where Jinal helped created pitches and shared beneficial insights and ideas. Her eye for detail, research skills, and analytical approach to work is crucial on any project. A very diligent and determined person to have on your team.”

Ridhaa Kapadi

Founder, By The Boutique

“We, at Ekamph, are really glad to use your services as a marketing consultant. Whole flow was planned in a very systematic way. You delivered more than committed.”

Ekta

Founder, Ekamph

“Jinal, it was a pleasure working with you. There’s a lot I learned from you because you’re so analytical and logical. You’ve pointed out so many things I missed and were always very precise in your decision making. It’s taught me to be more analytical and logical of things too, despite the brief. For example, many times a brief would ask for something and I’d just do it but you would question it and often times the brief had to be revised because we missed things you noticed. It’s a skill I really wish to pick up on. You’re also very very hard working and it shows. Over time, I realized its so important to question and think of every perspective logically and I thank you for teaching me that.”

Ridhaa Kapadi

Brand Executive, Homecare, Unilever

“It was great working with Jinal on a project. She is very dedicated and understands the client requirements perfectly. She goes beyond the scope of work for the benefit of the brand. Highly recommend her for marketing related projects. Thank you Jinal.”

Tejas Nagda

CEO, Antara Jewellery

“As a business head at Impresario promotions, Everyday I interact with marketing and strategy teams of most known brands in India and Jinal is one of the most unique brand representatives I have ever met.
She was handling promotional schemes for Ponds and Lakme when I got a chance to work with her. She knows how to bring out the best side of you and that’s a quality rarely found. She has a keen eye for important details, very creative in her ideas and strategy and a complete team player. ‘Gifting specialist’ as her designation mentions, she truly is a specialist in most forms of Marketing, not to miss the website she runs on marketing which is a fab source of information for new age marketing enthusiasts.

A complete people’s person, She would push me to perform while being understanding and friendly, which is a true leadership trait. She’ll be an asset to anyone she is professionally connected with.”

Srishti Jain

MakeAR and Impresario

“Its a great pleasure working with Jinal. Jinal is able to present amazing creative ideas and communicate benefits. Plus she is someone we can rely on. At C4E, she has successfully developed several ideas that have played important role in closing pitches. We highly recommend Jinal. She is a thorough professional and has always been successful in delivering the best.”

Saurabh Garg

Marketer and Writer, C4E

“In the marketing fraternity, one word has been doing the rounds for quite some time now, “Innovation”. Thinking out of the box is what Jinal specialises in. We worked together on a client pitch and perspective she brings to the table is exceptionally clutter breaking.

The best part about her ideation process is, that she doesn’t keep any constraints in mind, which is what lets the creativity flow. Of course execution is equally important, but new ways to gain visibility and attract traffic is what every client desires today, and if you follow her blog, you’ll know she’s one of the best there is out there.”

Karan Thakur

Lead Entrepreneur, The Design Factory

“Jinal is a complete out of the box thinker. Passionate and driven marketer, can come up with some quick and creative ideas which not only helps create a lot of buzz but also drives business.”

Ashwin Gouveia

Senior Product Manager, Samsung UK

“Jinal is very enthusiastic and has the energy of a child. She comes up with fantastic out-of-the box ideas and thinks 360. She is also very quick and gives you multiple options (which is the main complaint of clients that agencies and thinkers give very few options).”

Rajesh Grover

Managing Director, Viscomm

“Jinal is such a creative marketing individual. I approached her regarding marketing advice /suggestions/recommendation for the complex motorbike industry.

And she pulled through for us with an array of viral ideas for our motorbike dealership. We are currently slowly implementing her ideas and is seeing great results with her suggestion for making the store a local hotspot. I am so glad that I connected with you Jinal.”

Kelesha Benjamin

Honda Dealership

“Jinal comes across as an astute marketer. During my working association with her at Godrej, I found her to have tremendous eye for detail yet not losing the broader perspective of the job in hand. That is a rare quality.

She exuded creative brilliance through various marketing activations which she conceptualized and implemented, with measurable impact. To me, she has a good strategic perspective coupled with efficient execution abilities. I wish her all the best!”

Prashant Dhar

Director, Marketing, AO Smith

“I have known Jinal Shah since her days at Godrej Appliances as a mentor in her initial year and a colleague. Jinal is one of the most enthusiastic people I have met at work- always coming up with bright and innovative ideas to communicate and connect to the target audience, be it for a thematic or a tactical marketing cause.

Working on simple but creative and effective ways of breaking market place clutter is her forte. I wish her the best in all future endeavors.”

Swati Rathi

Marketing Head, Godrej Appliances

“I have worked closely with Jinal for around 4 years in the washing machine category during which I found her to be extremely good at coming up with creative ideas for marketing. Be it ATL or BTL, it was always something refreshingly new that she would come up with – and that worked really well for the brand in terms of brand health scores as well as sales nos.

It was not always about spending heavily on ATL. There were a lot of cost-effective ideas she came up with for BTL activities. The washing machine category delivered a CAGR of 32% over a 4 year period – and I would give a substantial part of the credit for this to Jinal’s innovative marketing.”

Mehernosh Subedar

Entrepreneur, Ex-DGM, Marketing, VIP Industries

“Jinal Shah is very good at marketing and very creative person. She is great to work with, with her easy going and flexible nature. She can come up with very good ideas in short time. Also her ideas are usually out of the box and unique. She gives you loads of ideas whereas some agencies I have worked with do not give as many. I wish her all the best for all her future endeavors.”

Chirag Shah

Owner, Citrus Bathrooms and Richfund Investments

“Outstanding ways Jinal came up with a Marketing plan for our startup: They were those “Out of the Box” ideas which many of us struggle to think upon. Highly recommended for Unique ways of presenting a service or a product: Keep it up!”

Aditya Belwal

Founder, Desklinq

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