Check out standout product and marketing ideas from AAHAR 2025, India Trade Promotion Council’s flagship international food and beverage fair at Delhi, India.
- Some had vibrant brand design and unique packaging.
- Some introduced a regular product in an unusual format.
- Some had unforgettable brand name/ marketing.
- Some used a fun marketing idea.
How to use this article:
- Use it as inspiration
- As food for thought
- As a creative spark
- (Do not copy, my friend)
Which one did you like the best and why?
Do let me know !!
But first, a nod to our plant-based peers, of course 🙂
In no particular order…
PBFIA
Shicken Foods, UK
Vezlay
MisterVeg
Urban Platter
Newly added categories at AAHAR 2025
Different product formats/ ideas
Different/ fun marketing ideas
Which is your favorite?
ps: I was honored to moderate a panel on market dynamics within the India Plant Based Foods Show at AAHAR. Fellow panellists included leaders from ITC, Nestle, Big Basket, Vezlay, So Good, MisterVeg. Here are the critical takeaways from that panel discussion, including important timestamps of the video.Â
Read these insider insights here
