Is yours a vegan product/ business that’s just newly launched OR is it one that is evolved and growing OR is it a vegan sub-brand within a larger business? Either ways, let’s talk!

🍀 Overwhelming to-do list: I have so many thoughts and items on my marketing to-do list and I do not know where to start. What needs to be done right away and what can wait for some time? What should I outsource and to whom?

🍀 Brand positioning: How can our brand stand out amongst the competition and also in the customer’s mind? How do I translate the clarity of message that’s in our minds for the prospective customers?

🍀 Unclear target market: Who is our customer, our Target Group? Why are they buying from us? Who should I be targeting my communications towards? Which customer persona should I scale?

🍀 Low brand awareness: My vegan business is new. How can I get our brand name to reach as many vegans, non-vegans as possible?

🍀 Lack of customer education: My vegan product is a fairly new concept (e.g. cultivated meat) and hence I think category education will be needed along with brand awareness.

🍀Low Customer acquisition: Not enough leads or sales. Where do we get more customers from?

🍀Low customer retention: People are buying our product once or trying the free sample. But they aren’t buying again or buying more quantity. (Fun fact: Acquiring a new customer costs approximately 5 times more than retaining an existing customer)

I would love to help. Vegan marketing challenges inspire me. Creative problem solving excites me. Trust me, together, we can do some powerful work and really move the needle for veganism..

As your strategic partner, I will relentlessly focus on finding out what can give your vegan product an edge over your competition. Besides sharing tips in the free newsletter, I work on the following strategic areas of vegan product’s marketing:

🍀 1:1 Consulting : Whatever your vegan marketing requirement, share it with me in detail and I will share a quote with you accordingly.

🍀 Brainstorming Session : If you would like to pick the brains of a senior marketer with 16 years of marketing experience, a 2 hour brainstorming session is the perfect opportunity. So if paying lakhs for a full-time CMO is not doable right now, you can still get CMO level marketing expertise at a fraction of the cost.

Please send me an email with a detailed description of your problem, job description and expectations. We can take it from there.