ChatGPT is an AI content tool that can help you generate pretty good quality content in mere seconds.
Vegan startups, small marketing teams and other marketers, you’ve got to check it out if you want to save time and (to an extent) money.
TL:DR version: How do you use Chatgpt?
You type in a question or instruction. It generates or creates the answers.
Think of it like the supremely smart baby of Google and Siri. It can find answers like Google. And it can continue from previous queries or conversations like Siri. But what takes it another orbit is its ability to generate or create content from millions of pieces of data fed to it.
So your effort and intelligence are needed in asking the right questions or giving the right instructions. A lot like when you brief an agency. If you write a great brief, only then the output will be good.
You might want to dig into this long detailed video on ChatGPT to bring you up to speed.
Various things Chatgpt can do for you:
- It can help you expand on bullet points or Youtube shorts’ scripts
- It can help generate tweets or bullet points from a long post or blog article
- It can help you with research about a topic
- It can help you brainstorm ideas
- It can write poems, video scripts, songs, etc
- It can create checklists or tables
- And so much more
VMLL tips:
For ideas on using it for Instagram, check out this short video by Brock Johnson.
Now, if you want ideas on how to use it for Linkedin posts, here is a carousel post worth checking out.
Further, if you want to brainstorm headlines and create ad copy, you will find this carousel totally inspiring.
Trivia:
Chatgpt is not the only AI content generator. Canva too has started offering ‘Magic Write‘ and there are at least 7-8 more alternatives , some in beta stage, some not user friendly yet.
Current limitations of Chatgpt
1. Amazing at facts and straightforward content but NOT very good at humorous content
I tried using Chatgpt to help create humorous content for vegan marketing because nothing works as powerfully as humor (especially in our vegan industry). But despite increasingly specific instructions, it somehow could not really deliver.
I tried different asks: a comedy skit script, one-liners, puns, memes, etc. But not a single attempt could be considered funny. Will keep trying different instructions though, hoping I manage to make it as funny as our human comedians 🙂
Check this video of one of my many (failed) attempts at trying to get Chatgpt to generate laughs related to vegan marketing.
2. Not up-to-date
The other limitation is that it has been fed data only up to 2021. So it cannot give us latest, real time information. I am sure that will get solved soon but good to remember it currently.
Have I roused your curiosity enough to make you open Chatgpt right this second or do you need some more proof? 😉
Question to think about : 💡
Just like you can use Chatgpt as a thought starter for content ideas, what do you use as a thought starter for marketing strategy? Case studies?
Should you want to talk, I am just an email away. You know that, right?