The Vegan Marketer stands as India’s 1st and only marketing consultancy dedicated exclusively to plant-based brands.

This specialist consultancy bridges two critical spaces: helping vegan brands achieve mainstream success while preparing conventional brands for the plant-based market evolution.

Built on 18 years of marketing expertise developed through projects for household names like Unilever, Godrej, ICICI, Kotak and many more, The Vegan Marketer delivers specialized strategies for plant-based products that are creative, budget-friendly and get results.

Services span the full spectrum for plant-based products– from product development inputs and insights to positioning and marketing execution.

Innovative strategies and genuine understanding of the vegan market ensure brands reach the right audience and make a lasting impact.

Over the past 3 years, this plant-based industry specialization has resulted in collaborations with nearly 20 brands as both a marketing partner and industry voice.

Thought leadership contributions include speaking engagements, panel moderation, and jury participation at premier industry gatherings including the India Plant Based Foods Show, PBFIA Summit, and The Vegan India Conference.

Industry insights have reached broader audiences through 2 TEDx Talks and research-driven publications in Vegan First, ET Brand Equity, and Ad Age India.

Beyond my consultancy work, I volunteer with Ahimsa Investment Movement (AIM), advocating for ethical, cruelty-free investment practices that align financial growth with compassionate values.

Contact The Vegan Marketer now to discover how your brand can resonate with today’s conscious consumers while driving business growth.

What prompted me, a marketer of 18 years, to go all in on such a small (albeit budding) niche?

The consistent, alarming and irrefutable proof that this is the single largest step each of us can take to save animals, our planet and our health.

Did you know?

“1 person eating vegan just 1 day per week saves 👇

🌿~18kgs of grain
🌿4164 litres of water (~4 months worth of showers)
🌿30 square feet of forest and
🌿1 animal

All this… saved in just 1 day, by 1 person.”

Hence, this redirection of my marketing experience and expertise solely towards brands that can accelerate this win-win-win proposition. The only way I know to save animals at scale is by helping vegan businesses scale.

My dual commitment to veganism—both personally and professionally—provides unique access and insight into what I call the 3Cs: 

1. India’s growing vegan Community networks 

2. Authentic vegan Consumer behavior patterns 

3. Effective Communication approaches that genuinely resonate in this space.

Because I speak fluent ‘plant-based’, I know the pain points, hesitation, doubts of potential TG, be it vegans, non-vegans, vegan-curious.

TEDx Talk – Making any business crisis-proof

TEDx Talk – The unseen, exciting side of the New Normal

India Plant-Based Food Show – Exploring Market Dynamics of the Indian plant-based industry

IIT Bombay E-summit – Startup marketing : What, Why, How?

All other speeches

All columns published in Vegan First and ET Brand Equity

All articles in Ad Age India