Hey there! I am Jinal Shah, The Vegan Marketer
I am the Marketing Consultant that unlocks
hidden marketing opportunities for vegan products.
How can I help you?
Through innovative strategies and a genuine understanding of the vegan market, I help you reach the right audience and make a lasting impact.
🌿MARKETING AUDIT: Identify gaps and hidden wastage in your current marketing activities
Most of my projects begin with a comprehensive Marketing Audit to identify any hidden weaknesses and opportunities. This was true for projects with📍Unilever’s Get Set Clean, Vegan First, Healthnut, Whitecub, Kuntal Joisher, to name a few📍
🌿INNOVATIONS AND TREND RESEARCH: To stay steps ahead of competition
This service is designed to keep you one step ahead of competition with insights and latest trends from the industry. This type of research has invariably provided the elusive creative spark for my clients like 📍Unilever’s Lakme, Vegan India Conference, Godrej, Antara Jewellery, 5nance, among others. 📍
🌿FRESH, NEW IDEAS: To reach a wider audience within existing marketing budget
This is where I shine the most! I specialise in creative, budget-friendly marketing strategies that get results. Brand owners from 📍Earth Cafe, Bodhi Greens, Vegan Culture, Emami Agrotech, Suspire, Viscomm, C4E Events📍would agree.
Don’t just take my word for it.
Check out ~600 unusual marketing ideas across various industries on my marketing website www.ifiweremarketing.com or read the testimonials from clients.
You can also dive deeper with my 2 TEDx talks or research-backed articles featured in publications like ET Brand Equity, Vegan First, Ad Age.
Let’s chat and see how I can help your vegan brand thrive!
A little about my story…
What prompted me, a marketer of 17+ years, to go all in on such a small (albeit budding) niche?
The consistent, alarming and irrefutable proof that this is the single largest step each of us can take to save animals, our planet and our health.
Did you know?
“1 person eating vegan just 1 day per week saves 👇
🌿~18kgs of grain
🌿4164 litres of water (~4 months worth of showers)
🌿30 square feet of forest and
🌿1 animal
All this… saved in just 1 day, by 1 person.”
Hence, this redirection of my marketing experience and expertise solely towards brands that can accelerate this win-win-win proposition. The only way I know to save animals at scale is by helping vegan businesses scale.
How is The Vegan Marketer different from other marketing consultants or agency?
Being a vegan, I speak fluent “plant-based”. I know the pain points, hesitation, doubts of potential TG, be it vegans, non-vegans, vegan-curious.
I know what would attract us vegans (MUST DOs) and what would repel non-vegans (hence, what NOT to do).