Khushi Goyal from veganwayout recently interviewed me about Marketing FAQS for current or upcoming vegan businesses, whether big, small or micro.
During this hour long IG Live, we covered 15 broad questions including many sub-questions. They are a starting point for any vegan entrepreneur working on their vegan marketing strategy.
Vegan Marketing FAQs:
1. How can vegan brands overcome consumer skepticism about the taste, nutritional value and quality of their products
I shared 3 ways to remove consumer doubts on taste, 2 ways to remove nutritional doubts and 3 ways for product quality.
2. What are the 3 marketing must-haves for a new vegan brand?
I did some myth-busting around Niche, TG, Positioning/ USP and USP 2.0)
3. What are some common marketing mistakes that vegan brands should avoid?
These are being made by almost 100% of the vegan F&B brands and they are losing them customers
4. How important is it for vegan brands to collaborate with other companies, organizations, communities, influencers, etc? Can they benefit from partnerships and networking?
While answering, I reveal portals, marketplaces that 99% of vegan F&B brands are not aware of.
5. Cost-effective marketing strategies for small vegan startups
I share 2 zero cost ideas for making customers feel like a part of your inner circle
6. Simple, low-cost marketing tips for micro businesses like home chefs, home bakers, etc?
Explained with an example of a home baker
7. How can vegan brands choose or decide which social media platform to focus on? Are all platforms equally important?
8. What advice would you give to new vegan entrepreneurs looking to enter the market?
Audience FAQs
9. Should vegan brands refrain from using the word Vegan in marketing? Many service based vegan businesses (like restaurants) do not write that it is a vegan one so as to not repel non-vegans. What’s your take on this?
Check my secret solution to this ever present labelling debate : vegan vs plant-based vs no mention of either
10. How important is it to have a website for a vegan bakery? How will having a website help the brand?
11. Tips on B2B or HoReCa Marketing
12. How to enter the B2B or HoReCa space as a vegan food or beverage brand?
Find out the name of a HoReCa portal that 99% of the vegan brands are not aware of and also hear about the often overlooked decision maker within any Hotel chain who could be approached to get onboard that hotel.
13. Should we spend on performance marketing or brand building?
14. What do we mean by “brand building campaign” or communication?
15. How do we handle price-sensitive consumers? How do we convince people to buy even when the prices are high?
You can see the IG Live video on my Instagram here.
Question to think about 💡
Are any of your pressing marketing questions missed out and you’d like to discuss them? Let’s do a brainstorming session and find solutions to all your pressing marketing concerns.
Should you want to talk, I am just an email away. You know that right?
